Textile fabric industry, the future development of the four major trends
Update:15 Sep 2017
Constantly changing and improving, from single-brand to multi-brand operation, service improvement, model changes, etc., each change reflects the major fabric manufacturers on the market and even industry forecasts and attempts, we can interpret to the fabric The industry presents the development trend.
Trend 1: industry division of labor polarization
Now this era is extremely rich product era, Guangdong and Zhejiang from the two major industrial base point of view, the main products in Guangdong is characterized by style positioning and then strengthen its brand packaging and services, focusing on marketing model to build, with a large product structure Advantage. Zhejiang jacquard and fabric technology is more distinctive, its price advantage and product diversification characteristics in the market, the advantages of its small structure is very obvious.
With the development of the industry, the characteristics of the two industrial bases in each draw on each other, mutual influence, on the one hand, Guangdong pays attention to product development in depth and improve the value of the product itself; the other hand, Zhejiang manufacturers also use Guangdong model of marketing breakthrough , So manufacturers and manufacturers, between the base and the base to form a full range of competition. This competition will certainly be in the mode of competition, competition on the channel.
The ultimate development of the industry, will be polarized, part of the manufacturers turned into purely product suppliers, and some manufacturers are transformed into a purely brand operators.
Trend 2: Cloth industry terminal brand
Nearly a decade, to design as the core of the display revolution, led to the terminal store image, space layout, style craft, supporting the atmosphere and other aspects of qualitative change. With the progress of the times, rising living standards, material life into the era of the brand, consumer awareness of the growing brand, cloth shop as consumers "preferred." Consumers in the selection of many similar products, in addition to focus on whether the product can meet the basic material needs protection, the more concerned about what products can bring added value.
In fact, we all know, the function of the product, the same price, the traditional store products and brand stores may be no essential difference, but consumers tend to choose when it is more obvious. A simple fact, the same product, brand packaging, professional services, the formation of value-added products to enhance the value of products in the minds of consumers, thereby affecting consumer psychology. Brand is like a magical magic, consumers favor the brand, the market is also chasing the brand, we can believe that the cloth industry terminal brand, will become the mainstream of the future direction of the market.
Trend 3: multi-style stores become a trend
Unified brand VI identification system, the overall atmosphere to create, professional services, so that consumers enjoy the brand of experience. Everyone has different dreams of their own home, which diversified into a home improvement design style, a single style of the product has been unable to meet the diversified needs of home improvement design. The home of different functional areas is already decided with the cloth is a multi-style combination of organic whole. We need the atmosphere of the living room, warm bedroom (bedroom decoration renderings), full of cultural atmosphere of the study (study room decoration renderings) and naive romantic children's room, multi-style combination of brand stores will be the stage to achieve these dreams.
Trend 4: standardization of services into the core competitiveness
The impact of the brand name of the terminal, the combination of multi-style stores and consumers led to a way of life through the psychological impact on consumers to increase the value of products in the minds of consumers to the emergence of multi-species for consumers to experience the "one Station "consumption, and thus form a store-specific value-added. The product class assimilation, homogeneity is no change in the end market facts, when the brand stores can fully meet consumer demand, the more fierce competition between the brand stores. Thus, how to strengthen brand services, enhance the core competitiveness of the store will become a new topic for each business study.
Store management, form customization, process specifications, service levels have become consumers to judge whether a store really has the basis of brand, and a direct impact on consumer confidence in the brand store. As a result, the standardization of service will become the core competitiveness of the store business.
The next decade, the fabric industry will be a great consolidation of the development of the decade. Bed goods as the leading textile industry, geese, has given us a good example, cloth industry brand of the road, in front. From single-brand to multi-brand operation, service improvement, model changes, etc. Each of the changes reflect the major fabric manufacturers on the market and even industry forecasts and attempts, we can interpret to the fabric industry has shown the development trend .
With people's lives and consumer attitudes continue to change and improve, cloth manufacturers with this rule, seeking to understand the terminal business needs, to meet the terminal consumption preferences context. Constantly changing and improving, from single-brand to multi-brand operation, service improvement, model changes, etc., each change reflects the major fabric manufacturers on the market and even industry forecasts and attempts, we can interpret to the fabric The industry presents the development trend.